In today's ever-evolving market, businesses must keep up with consumers' constant search for new and improved products. However, creating relevant and valuable products over time is a daunting task that requires a deep understanding of consumer needs and behavior. This is where invention design companies come in. How Does An Invention Design Company Understand Consumer Needs? Understanding consumer needs is a crucial first step in creating products with longevity. Invention design companies use various methods to get an in-depth understanding of consumer behavior.